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Showing posts from September, 2011

Me. Now.

Lately, I have been hearing some friends of mine (and to be honest, including me) are busy asking their friends and (of course) asking themselves, whether they are going to stay in advertising industry for (at least) another five years. While some others have started to grow their own business, we are still trying to figure out what we would do in our old days. Still we haven’t figured out yet, let alone of making the first step.
If I were asked why I jumped in to advertising, all I can say is … it’s a coincidence. I always want to major psychology, but one day on a lovely day, I read a poster about this newly opened major in University of Indonesia: Advertising, and I found some interesting subjects in it. So, I stripped down my choices in majoring psychology in Atma Jaya and let go my privilege in joining Mandarin literary in University of Indonesia and jumped myself in to the advertising subjects.
The question itself, leads to another question: why is it copywriter? Well, first was…